Michelle Cirocco is head of worldwide advertising for
Televerde, an organization specializing in business-to-business demand technology and inside gross sales options.
Televerde staffs a portion of its contact facilities with incarcerated ladies, offering them with coaching and serving to them discover profession alternatives after their launch.
On this unique interview, Cirocco explains how everybody wins when an organization supplies staff with the chance to show their lives round.
Televerde Head of World Advertising and marketing
TechNewsWorld: What’s Televerde’s mission?
Televerde is the worldwide chief in market perception. Our mission is to supply alternatives for our shoppers to develop their companies and obtain their private finest.
We’re a B2B gross sales and advertising company, and we generate demand and speed up gross sales for our shoppers. Our shoppers are the biggest know-how corporations on the earth, in addition to startup, high-tech, high-growth corporations. Ninety-eight % of our prospects are within the high-tech area.
We’re a real extension of our shoppers’ gross sales and advertising organizations, and we’re constantly delivering measurable worth for our prospects.
Our firm was based with the thought of offering job alternatives for ladies in corrections. Our CEO got here with a technical background, and when he got here to Televerde, he discovered the reply to what gross sales, advertising and know-how corporations wanted.
Gross sales reps wanted good-quality leads, and he believed he may educate ladies in corrections all the abilities they wanted to enter the technical gross sales subject. He constructed the enterprise on this concept of offering job alternatives.
We have had over 1,700 ladies work for us inside correctional amenities in Arizona and Indiana, and we have expanded the enterprise exterior of corrections to supply jobs once they’re launched and wish to construct actual careers.
TNW: May you describe the trajectory of your profession. How did you get the place you might be right this moment?
Cirocco: My actual enterprise profession began with Televerde, and I have been with the corporate for nearly 20 years. When you’ve got the chance to work with an organization with such a tremendous social objective, it makes it straightforward to fall in love and be dedicated to the mission of the corporate.
That is additionally a part of what the corporate is about — investing in people and serving to to attain their private finest. I began in an entry-level place in challenge administration and account administration, and my profession has been a procession of accelerating accountability throughout the firm, from gross sales to gross sales operations to advertising.
As my tasks elevated, so did my training. After I began, I had an affiliate’s diploma, after which I obtained my bachelor’s in advertising and at last an MBA. It has been a dedication to lifelong studying.
TNW: Why do you’ve got a ardour for what you do?
Cirocco: I’ve a ardour for what Televerde does. When you’ve got the chance to work with folks to recreate themselves and construct a significant profession for themselves and their households, and also you get to look at and assist that occur, it’s extremely rewarding.
It allows me to have my arms across the model and, selling Televerde in order that it turns into an even bigger group that may present extra jobs and extra alternatives for ladies. The larger this firm will get, the extra ladies and households we can assist.
TNW: What does it imply to make use of know-how to intensify the human connection? And why is it necessary?
Cirocco: The factor about know-how is that we’re a human-touch group. We’re folks folks. All people’s utilizing applied sciences like synthetic intelligence, predictive analytics, advertising automation instruments, search engine advertising and lead analytics instruments.
We’re utilizing all these instruments and applied sciences to establish who we should always talk with, and we use them to set the stage for our advertising and demand-generation efforts, and to get our names or shoppers’ names in entrance of their prospects.
In the end, although, our actual aim is to construct relationships. On the finish of the day, folks purchase from folks. Expertise is a device for us to allow belief and construct relationships.
TNW: What sort of work do the ladies do?
Cirocco: A big portion of the work includes contact facilities, lead improvement and inside gross sales. However we now have folks in all kinds of roles exterior of these, together with challenge administration, technical reporting, IT work and QA testing.
We’ve ladies licensed in advertising automation instruments who’re designing and organising our advertising automation campaigns. We’ve of us in our finance division doing monetary reporting and evaluation. I’ve my advertising and communications staff that is answerable for writing content material and graphic design.
Our personal inside gross sales and gross sales improvement can also be a job alternative for ladies. All of them have profession paths at our company workplace once they get out, and plenty of have profession paths to go work for our shoppers.
TNW: Why do you assume it is a good suggestion to work with folks in correctional amenities?
Cirocco: They are a extremely motivated, dedicated workforce. They’re ladies who went left when they need to have gone proper, and so they’re on the lowest level of their lives. Each single one needs to have a greater life.
They’re all prepared to work laborious at no matter will allow them to have a greater life, to get their youngsters and households again. It is a workforce of people who find themselves in love with their jobs. These are individuals who really love what they’re doing, as a result of they’ve the time and focus and skill to decide to it.
They’re in an surroundings that encourages them to be naturally supportive of one another to be extra profitable. Due to this surroundings, we now have the highest-quality name facilities on the earth. Our shoppers purchase from us as a result of we’re one of the best at what we do, and that is as a result of we now have an exceptional workforce.
TNW: Is Televerde’s mission being adopted by different corporations?
Cirocco: Most states have correctional industries answerable for jobs throughout the neighborhood or throughout the authorities, offering work alternatives for inmates. Whereas individuals are incarcerated, they’re required to have a job, except they’re medically exempted.
Many corporations are utilizing this sort of workforce, however we’re one of many largest employers. We’re additionally one of many few employers growing data staff.
Most correction trade job alternatives are typically vocational and blue collar, however our staff are really data staff, in fields like gross sales and know-how. We provide extra than simply job alternatives. These are profession alternatives.